This blog describes the cloud archetypes from the perspective of the provider to the customer.
Author: Michael Sidler
In the last 5 years, many studies have been published that deal with the challenges companies face when using cloud computing. Often, however, these studies do not take into account where the companies are in their cloud maturity.
Companies are still shying away from introducing Cloud technologies today. However, often the obstacles to using the cloud are assessed differently depending on where the companies are in the cloud lifecycle. In the second blog we will look at the biggest challenges companies face when it comes to Cloud Computing.
In the literature, it is difficult to find a classification of the maturity of companies with regard to cloud computing. IBM and Rightscale offer a differentiation by means of cloud archetypes. For this blog we look at the four archetypes of Rightscale. In addition, we take the archetype «Cloud Agnostic», which was not used by IBM or Rightscale. But it is necessary to have a complete list of the cloud maturity of corporate customers.
The «Cloud Agnostic» don't want to «go to the cloud.» This archetype is often found in small companies where a lack of know-how and fear of change and security risks are omnipresent. Cloud agnostics are often only informed about the cloud through press articles. Other sources are rarely consulted. Online sharing services are not usually used either.
The «Cloud Watcher» are at the beginning of their journey into the cloud. The «Cloud Watcher» do not yet have any company projects in the cloud, but corresponding projects may already be in the planning stage. These organizations are definitely interested in cloud technologies, but do not yet know which business processes are predestined for the cloud. The lack of trust in cloud technologies also prevents the watchers from going to the cloud immediately. Online sharing services are already being used by some employees here.
«Cloud beginners» work on a cloud strategy within the framework of their normal IT strategy. Typically, the «Cloud Beginners» have taken the first step: They have their first cloud projects. However, these do not map any business-relevant processes, but mostly small niche processes. Projects can be known as proofs of concept up to IT management level. Individual employees use cloud products, such as Dropbox, Evernote, Wunderlist and G-Drive, with their own initiative for the workflow.
The «Cloud Explorers» are already one step ahead: They have already moved several applications and associated processes to the cloud. At this stage, the cloud strategy is already firmly anchored in the IT strategy. However, the size of cloud projects is still too small for a dedicated cloud strategy. Cloud explorers are expanding their cloud portfolio and accepting the possibilities of cloud computing as an opportunity. Business solutions of online sharing services are being deployed.
The «Cloud Focused» customers are heavily involved in Cloud Computing projects. Data security is a top priority for this cloud archetype. For this reason they often have their own private cloud platforms (cloud-on-premise). These organizations often also use hybrid cloud platforms. Most of their business processes run in the cloud. They rely heavily on the cloud and promote it as the most important technology. Cloud focused companies have a dedicated cloud strategy. The knowledge of the possibilities of Cloud Computing is used to a great extent by these companies.
Why are these archetypes important? Because cloud providers need to know exactly what maturity their customers have. Only then can they offer targeted advertising and offers. Read the next blog to find out which key challenges of cloud computing are currently occupying customers the most.