Targeted and consistent process automation is a critical success factor if a company is not to fall behind.
Digitalisation is unstoppable and is changing the market situation in many industries. Time-consuming manual internal workflows, based on e-mail or Excel etc., hinder many companies. They threaten to lose the connection. Targeted and consistent process automation is therefore a critical success factor.
Digital ecosystems are emerging in the context of digitisation. Services and products are offered via digital channels (web portals and APIs for mobile phones, etc.). The customer becomes the focus of the value creation process. Traditional value chains are broken up, new ones are created: In the so-called app economy, start-ups combine digital services with new offerings. Competition is intensifying. Data is the new raw material.
The music industry serves as a good example: CDs are a thing of the past. Today we get music «on-demand» from the cloud. The music apps on mobile phones have put an end to the portable CD player. Instead, we now obtain music by subscription. The two or three most popular apps dominate the market. The winners are those who can react to changing customer needs within hours or days.
Digitisation is developing rapidly. In order to be competitive in the long term, the following measures are crucial:
Many companies are therefore pursuing one or more of the following initiatives:
In the following we show that by means of process automation all four initiatives are supported simultaneously and that synergies between these initiatives can also be exploited.
A process consists of a defined sequence of individual work steps. By process automation, we mean the automation of those work processes that were previously carried out partially or completely manually. Process automation differentiates between the following procedures:
The automation of each individual workflow seems unimportant, because it can be done without. So why should you put in the effort of automation? We at ipt are convinced that automation is the basis for survival in a digitalised world!
The following table shows how the above-mentioned digitisation initiatives can be sustainably supported by a targeted and consistent automation of manual workflows.
Web portals and APIs
Read in our next blog post how process automation will help each of these initiatives succeed!