C-Level: Digitisation - doing nothing is not an option

What does integration, customer engagement and exploratory approach have to do with end-to-end digitisation? An attempt to explain.

Whether you like it or not, today there is no way around digitisation. And when you deal with it, it should be from an end-to-end perspective if possible. When broken down to the three stages of digitisation, this means the following:

Step 1: Optimization

When optimizing processes, new infrastructures and applications should fit seamlessly into old systems - both at application level and at data integration level. At the application level, the focus is on the integration of end-to-end business processes and information exchange across functional boundaries and different applications. At the data integration level, an overview of the data should be provided - even if it is distributed across different systems. Integration is the basis for consistent end-to-end digitization.

Step 2: Further development

Customer commitment is the key term in the further development. From an end-to-end perspective, this means that customers should be approached simply and straightforwardly with the right offer on the right channels. Due to the many new channels, it is becoming increasingly complex to reach the customer in the most personal way possible and to orchestrate and coordinate the channels optimally.

Step 3: New business models

Through innovation methods like Design Thinking, Lean Canvas, Hackathons and many more. new business models and ideas can be developed relatively easily. Such methods lead to surprising results and there is potential for end-to-end products and services.

«Execution is key». It should not fail in the end because of the implementation in practice. «Keep the big picture in mind and combine the individual measures. Doing nothing is not an option!»

Read the full article by our expert Thomas Schaller from C-Level magazine 4|2017 on the subject of digitization.