The amount of data available for processing is growing exponentially - plus 40% per year. Data is the gold of today.
But data only becomes really valuable when it is available at the right time and in the right place. We call the intelligent use of data Smart Data.
One of Smart Data's goals is to create a 360° view of the customer across silos and to take a first step towards proactivity.
You want to serve the customer with what he needs right now. Presenting an offer that is personally tailored to the customer at the right time in the right place.