
Yu Li
Principal Architect
Helsana wants to be a better company for the customer and thus increase the NPS (Net Promotor Score).
January, 2019
The NPS shows how popular a company is with its customers. With around 1.4 million customers and more than 800 sales and marketing measures every year, it is a challenge to inspire the individual. With the new relationship management platform on Microsoft Azure, Helsana can approach each individual customer in a targeted manner and according to their needs. In this way, the communication, as well as the company itself, is perceived more positively by the customers. At the same time, the new platform enables marketing to support sales and customer service more efficiently.
and supports the NPS goal achievement
New 5 minutes instead of 10 days
to the different branches
sales-oriented marketing measures