Alexander van der Bourg
Grow beyond the core - with this mission statement AXA Switzerland is expanding its services.
Thanks to early investment in process digitization, AXA is a pioneer in fast and customer-oriented process handling and can thus focus on additional services.
In addition to the constant and targeted expansion of its service repertoire, AXA attaches great importance to increasing customer proximity and satisfaction. The latter is achieved in particular by opening up internal processes so that customers can submit claims or notices of termination intuitively and at any time via Web Services.
This diversification of services and interfaces to the customer is in direct competition with new "Pure Digital Insurers", who are entering the market and posing ever greater challenges for established players with new strategies.
The described situation requires a streamlining of existing processes to increase their efficiency. At the same time, they should be further digitalized and made available in the form of new services and user interfaces. In addition, there is a necessary balancing act between classic IT problems such as ensuring high availability and throughput, and constantly increasing cost pressure.
The combination of cost pressure, increased efficiency and competition in core business leads to the following challenges:
Fast and efficient digitization of existing and new business processes.
Provision of processes and services for the end customer through digital interfaces.
Ensure high accessibility and scalability of the digitized processes.
Connecting and providing existing processes to peripheral systems to enable new use cases for customer interactions.
If the challenges described above were ignored, this would have the following effects on AXA's core business:
Non-digitized processes and stagnating efficiency would increasingly burden the core business and prevent growth.
Valuable interaction with customers via digital channels is not possible and can, for example, only be covered by sales representatives.
Restriction of accessibility and loss of business opportunities.
Customer interactions stagnate or become inefficient and new business branches are denied.
Allows business IT communication and progressive modelling
Customer satisfaction and reduced workload through web interfaces
Reduces costs and increases scalability and accessibility
The following could be achieved with the solution
The following is required from a technological point of view
These requirements are typically met by a combination of cloud-native apps and intelligent deployment processes.
The following was used